Job Details

Requisition Number 14-0069
Post Date 3/12/2015
Title Manager, Direct Marketing
City Long Beach
State CA
Description Epson seeks a proven marketing veteran to lead its busy Direct Marketing team, be a core strategic thinker and take on the challenge of helping to forge a strong commercial and industrial marketing practice. The person who holds this position will play a central role in designing and implementing Direct Marketing plans for Epson’s broad portfolio of products, including business printers, industrial printers, projectors, document scanners, and a host of ground-breaking new devices for consumer and corporate markets.

They will work side by side with senior managers and have direct input on overarching brand campaign development.

They will lead, mentor and manage a highly functional and talented team, including molding their professional development and career path.

As a core member of Epson’s marketing communications team, they will champion pioneering efforts to grow a robust commercial and industrial business with smart and inventive Direct Marketing strategies and tactics.

  • Managing direct marketing campaign strategy (email, direct mail, vertical market media, campaign landing pages)
  • Overseeing campaign execution, driving customer lifecycle analytics and measuring strategy effectiveness for both B2B and B2C
  • Collaborates with product marketing, sales, and other internal marketing teams to determine key strategies and campaigns. Implements marketing programs to drive sales leads and demand for Epson branded products across multiple vertical markets
  • Leads marketing data warehouse strategy, analytics and utilization for direct B2C and B2B campaigns
  • Manages direct marketing team, agencies and vendors including contract negotiation

    Strategy & Project Management
  • Develop and manage execution of effective strategies for B2B and B2C campaigns including email, direct mail, campaign landing pages, and direct response media
  • Collaborate with Product Management, Commercial Marketing, and E-store management to develop an annual marketing communication plan and ensure goals are met
  • Lead campaign planning process
  • Aid in the development of the target audience and provide strategy recommendations including media mix in support of product management objectives
  • Identify competitor campaigns and positioning to ensure unique marketing messages
  • Identify the need for qualitative and quantitative research to measure message and campaign effectiveness
  • Ensure direct marketing projects are completed on-time, on-budget, and adhere to campaign goals and product positioning.
  • Analyze campaign and lead metrics for all campaigns

    Strategy & Database Management
  • Lead Epson’s 20 million record Marketing Data Warehouse.
  • Oversee analytics to ensure effective and actionable, targeted email marketing
  • Oversee data warehouse vendor for functionality upgrades and ongoing maintenance
  • Spearhead database segmentation, profiling and customer behavior analytics

  • Requirements
  • Completion of a Bachelor’s Degree or equivalent (B.A. or B.S.) in a related field
    Experience in either commercial or industrial marketing preferred
  • 8+ years of CRM and direct marketing B2B and B2C marketing experience (High Tech or Consumer Packaged Goods “CPG” industry experience is a big plus)
  • 8+ years of Management experience to include hiring, termination, transfers, promotions, goal setting and performance appraisals as well as managing budgets
  • Ability to travel about 4 times a year (marketing research purposes)
  • Excellent verbal and written communication skills
  • Ability to work with all levels of management

    • Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer

      All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local law.

      Please view Equal Employment Opportunity Posters here.

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