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Requisition Number 16-0388
Post Date 10/17/2016
Title Director of Marketing-Red Wing Global Work
City Red Wing
State MN

Take a look at the Red Wing Shoes video series.

Fit is important in the shoes we make and in the people we hire. We have a long tradition (110+ years!) of making the most comfortable work, outdoor and heritage footwear. We’re poised for increased growth and we’re searching for some of the most talented professionals who will walk the exciting road with us.

It’s entrepreneurial spirit that started Red Wing Shoe Company and that same spirit spills out from our offices and facilities every day. We respect where we started and embrace new ideas that make us competitive in a global economy. We like to think outside the (shoe) box and value ideas and contributors who do the same. Is it time to try on something bigger where you'll have some room to grow?

Try this on for size:
A critical member of the marketing leadership team, the Director of Marketing – Work is the senior most marketing lead responsible for strategic planning, developing and executing impactful, customer-centric, fully-integrated marketing programs to drive both long-term brand equity and short-term sales for the largest and most critical business units of Red Wing Shoe Company. This position is responsible for representing the voice-of-consumer in all marketing efforts, liaising with key internal and external stakeholders, and must equally blend a deep understanding of brand development, digital and traditional marketing, marketing analytics, and strong execution skills.

• Voice of Consumer – Represent the voice of consumer in a multi-segment, multi-touch marketing/sales cycle leveraging consumer insights, trends and research to drive segment selection, persona development, journey mapping, and brand differentiators
• Product Marketing – Position, launch and sustain a continuous pipeline of new footwear and workwear product launches across a portfolio of three consumer-facing brands globally
• Campaign & Sales Enablement Development – Aligned with the overall Red Wing brand purpose and value proposition, lead the development of consumer-centric, compelling campaign content/assets and sales enablement tools across any number of tactics that address explicit and implicit need states/triggers
• Customer/Channel Marketing – Drive customer and channel-specific marketing programs that effectively leverage our owned channel marketing apertures (i.e., Red Wing Store and ecommerce platforms), direct to industry, and key third-party branded retail/distributor relationships
• Marketing Effectiveness – Monitor, measure, and analyze the effectiveness of various marketing initiatives using both qualitative and quantitative inputs/techniques to enable continuous learning, campaign/program optimization, and consumer/customer personalization at scale
• Resource Management – Direct and manage a matrix of shared, internal marketing channel/creative resources and external agency/subject matter experts, including but not limited to advertising agencies, public relations firms, digital analytics, etc.
• Team Leadership – Provide senior marketing leadership within the Marketing Team to drive a more progressive, contemporary marketing organization by creating enterprise-wide standards and best practices, not afraid to get their hands dirty, have fun, and create demonstrable value to the company
• Talent Management - Manages staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, legal and productive work environment. Ensure effectiveness of the staff through communications; salary administration; coaching, counseling; monitoring and appraising job results; initiating, coordinating, and enforcing systems, policies and procedures; and provide educational and development opportunities.

• Obtain necessary information by maintaining knowledge of RWSC’s electronic communication software.
• Maintain quality service by establishing, following, and enforcing organization quality system standards.
• Uphold Red Wing Shoe Company’s core values and ensure that brand values and premium service is delivered across all channels
• Drive the utilization of technology and innovation throughout the company
• Complete other duties as assigned from time to time by your manager

• Maintain technical knowledge by attending educational workshops, classes, or programs

Internal: North America Work Teams and enterprise-wide Centers of Excellence, including but not limited to General Management, Marketing, Product Management and Merchandising, Customer Experience/Service, Human Resources, Business Technology, E-Commerce
External: Retailers/Customers, Consumers, Marketing Services Firms/Contractors (Advertising and Digital Agencies, Public Relations Firms, Sales Agents, etc.)
• Bachelor’s degree (B.A./B.S.) from four-year college or university in Business, Marketing or a related area of study and a minimum of 10 years of progressively more senior marketing responsibilities; or equivalent combination of education and experience.
• Strategic marketing leadership of competitive brands or like-minded categories of business targeting a similar type of consumer/customer segment

• Innovative thinker and creative problem solver with a willingness and proven ability to challenge the status quo with multiple unknown inputs as the organization evolves to a more contemporary practice
• Experiences and accomplishments leading digital channel marketing program and content development, including but not limited to site/search/social; general familiarity of Google Analytics
• Engagement with one or more different marketing services agencies ideal
• Exceptional written, oral, and presentation skills with advanced PowerPoint presentation skills
• Financial and budget management savviness with a solid understanding of P&L reporting, Excel
• Exceptional inter-personal skills with strong team leadership skills adept at successfully directing, influencing and integrating internal and external resources within a highly matrix environment
• Demonstrated ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices

• Ability to travel internationally and domestically approximately 15%

• Office environment
• Mobile environment

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
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