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Job Details

Requisition Number 17-0463
Post Date 10/19/2017
Title Brand Protection Manager
City Red Wing
State MN
Description Take a look at the Red Wing Shoes video series.

The Brand Protection Manager will report into the Ecommerce Leadership Team and will work with the Company’s business unit leadership, brand sales teams, marketing managers, and legal team to protect the integrity of the Company’s brands in the consumer marketplace to address the increasing volume of unauthorized or volatile sales or non-compliant trademark and advertising practices. This position will be responsible for identifying accounts that may be in violation of such standards in addition to developing, implementing and managing appropriate reporting tools for company-wide alignment. The optimal candidate will have strong cross-functional relationship building skills and strong analytical acumen.

• Policy Compliance – Collaborating with a cross-functional team, the identified candidate will provide recommendations, implement and manage the Company’s policies related to Minimum Advertised Price, Internet Distribution, and Trademark Violation among others with appropriate remedial or risk mitigation recommendations
• Process Management – Develop/implement appropriate governance processes and management reporting tools relating to compliance with such policies based on largely recognized best practices
• Thought Leadership – Educate and coach brand sales teams to understand the policies and help ensure effective, appropriate compliance with the policies and remediation by all retail/channel partners
• Investigation – Identify unknown/unauthorized retailers selling Red Wing Shoe Company products to business unit sales and legal teams for enforcement of a particular policy; Research account violation digital/creative assets for proof of alleged infringements
• Measurement and Reporting Practices – Establish KPIs and create standardized and ad hoc customized reports to provide increased visibility to level of compliance with the policies and to set benchmarks that ensure our brands are being appropriately represented in the online marketplace
• Toolset Administration – Leverage multiple technologies and strategies to detect, analyze, and remove infringement violations of Red Wing Shoe Company products via third-party software

• Obtain necessary information by maintaining knowledge of RWSC’s electronic communication software.
• Maintain quality service by establishing, following, and enforcing organization quality system standards.
• Uphold Red Wing Shoe Company’s core values and ensure that brand values and premium service is delivered across all channels
• Drive the utilization of technology and innovation throughout the company
• Complete other duties as assigned from time to time by your manager
• Maintain technical knowledge by attending educational workshops, classes or programs.
• Bachelor’s degree; 5 years+ brand protection/compliance/marketing or sales operations or similar experience
• Experience with third-party marketplaces, online commerce, competitive brands or like-minded categories of business targeting a similar type of consumer segment
• Innovative thinker and creative problem solver with a willingness and proven ability to challenge the status quo with multiple unknown inputs as the organization evolves
• Exceptional inter-personal skills with strong team leadership skills adept at successfully directing, influencing and integrating internal and external resources within a highly matrix environment
• Experiences and general familiarity with Google Analytics
• Exceptional written, oral and presentation skills
• Financial and budget management savviness with a solid understanding of P&L reporting, Excel

• Ability to travel domestically approximately 15%

• Office environment
• Mobile environment

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please. #CB

Red Wing Shoe Company, Inc. is a drug-free workplace.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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