Job Details

Requisition Number 19-1903
Post Date 11/7/2019
Title Coordinator - Social Media
Department Marketing
City Honolulu
Part-Time No
Part-Time Weekend No

Position Summary

Be at the forefront of sharing the Hawaiian Airlines story through social media. As the social media coordinator, you’ll work in a dynamic, creative and collaborative environment to support the company’s growing brand and social media presence across its local, national and international markets. The ideal candidate will have a passion for travel (flight benefits are included!), experience in content creation (written and visual) and have the ability to execute fast-paced, complex projects while working collaboratively with vendors and teams across the organization.

Key Responsibilities

  • Creates and maintains social media content calendar in partnership with agencies and internal content teams
  • Produces visual assets for owned content channels that meet brand standards
  • Supports social care program alongside agency and contact center partners through facilitating agent escalations and maintaining the program’s knowledge base
  • Executes campaigns and projects through strong project planning and management, as well as effective coordination with vendors and internal stakeholders
  • Works closely with photographers and videographers to plan and capture content at company activations
  • Works closely with digital agencies to coordinate paid social media placements
  • Moderates user-generated content and manages usage rights for assets using a digital asset manager
  • Assists with evaluating, coordinating and communicating with influencers
  • Activates in emergency response situations, supporting the Corporate Communications department with crisis communications
  • Generates reports for key social media metrics and campaigns
  • Other duties, as assigned

*We ask that you provide writing samples and/or examples of content you've created. These could include (but are not limited to) social media posts for a brand, editorial content, media pitches, portfolio explanations, etc. Please attach these samples to your profile (the same place as your resume).  

Minimum Requirements

  • Bachelor’s degree, preferably in Marketing, Communications, or Public Relations
  • Exceptional written and oral communication skills
  • Able to execute multi-faceted projects and meet deadlines
  • Excellent attention to detail
  • Able to work cross-departmentally with a variety of stakeholders to achieve a common goal
  • Able to learn the Hawaiian Airlines brand and accurately evaluate creative according to guidelines and social media creative best practices
  • Proficient in photo- and/or video-editing mobile applications
  • Willing to work on some nights and weekends to capture content at event activations
  • Willing to work a rotating on-call schedule during nights and weekends to monitor and support social care agents
  • Willing to travel and ability to acquire a passport

Preferred Qualifications

  • Experience in managing a brand’s social media account
  • Photography, videography and/or graphic design skills
  • Excellent written and visual storytelling skills, evidenced by strong editorial and copywriting abilities
  • Experience with the Adobe Creative Suite, specifically Photoshop or Premiere Pro
  • Experience with content marketing and editorial planning
  • Exhibits strong emotional intelligence and ability to build successful relationships across internal teams and with vendors
  • Experience with a social media management platform


About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 15 years (2004-2018) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai‘i.

Now in its 91st year of continuous service, Hawaiian is Hawaii’s biggest and longest-serving airline. Hawaiian offers nonstop service to Hawai‘i from more U.S. gateway cities (13) than any other airline, along with service from Japan, South Korea, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides, on average, more than 170 jet flights daily between the Hawaiian Islands, and over 260 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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