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Job Details



Requisition Number 18-0225
Title Gift Card Manager
City Minneapolis
State or Province MN
Country United States
Description

JOB PURPOSE: The gift card manager creates the strategic vision and executes the Buffalo Wild Wings® year-round in-restaurant and online gift card programs, including seasonal promotions, working closely with vendor partners and cross-functional Home Office Team Members. The gift card manager serves as a subject matter expert for the Home Office and Field Team Members to drive gift card sales and increase gift card use.


CORE JOB FUNCTIONS/RESPONSIBILITIES:

  • Manages strategy, execution and communication to ensure flawless execution of our year-round in-restaurant gift card program and seasonal promotions to meet sales goals
  • Manages our online gift card program, to include execution, vendor management and design scheme and sequence
  • Develops strategies to increase sales of Buffalo Wild Wings gift cards in-restaurant and online
  • Collaborates with IT to ensure gift cards are functional across all platforms (POS, mobile, tablets, wallets)
  • Creates regularly scheduled reports for gift card team as well as ad hoc reports as needed
  • Acts as a resource to Field Team Members utilizing gift cards for marketing or promotional programs
  • Manages gift card inventory and production for all in-restaurant and online gift card programs
  • Oversees gift card production vendor selection and pricing strategy
  • Prepares internal communication for Field Team Members utilizing Weekly Updates, and bHUB/zHUB
  • Shares information regarding gift card processing problems that may impact Guests; communicates the ongoing situation and resolution
  • Works closely with Accounting Team on gift card documentation and reconciliation
  • Manages gift card coordinator position
  • Develops and retains gift card coordinator by mentoring and utilizing career development tools and plans

 

OTHER JOB FUNCTIONS/RESPONSIBILITIES:

  • Collaborates with design team to create new gift card designs for in-restaurant and online programs
  • Provides team support in the business-to-business and retail channels as needed

 

MAGNITUDE/SCOPE: [Identify areas that can be measured that can provide a reasonable indicator of the position size.]

 

Knowledge/Skills:

  • Proven project management experience
  • Ability to effectively build and maintain relationships
  • Ability to gain support among executives
  • Effective written and verbal communication skills
  • Effective, confident presenter when delivering to key business groups
  • Ability to multi-task while managing time effectively
  • Must possess excellent attention to detail
  • Must have a natural ability to problem-solve
  • Proficient in Microsoft Office and Excel
  • Ability to derive and analyze data from various reporting and vendor portals
  • Stay informed on gift card industry trends, best practices and legal changes and inform key stakeholders accordingly

 

Freedom to Act:

  • Ability to handle a significant workload and effectively prioritize projects with autonomy
  • Adheres to legal requirements as it relates to data privacy and confidential information in accordance with PCI compliance and the Data Privacy Act
  • Ability to independently gather information and make decisions to drive sales and program growth
  • Must make decisions to accommodate Guests while understanding the financial impact and risk involved

 

Size and Complexity:

  • Ability to successfully manage multiple priorities and adapt to change in a fast-paced work environment
  • Some travel required

 

Interaction:

  • Ability to provide guidance and insight on gift card best practices and trends with key stakeholders
  • Must be collaborative in nature, having the ability to identify key contacts across the Home Office and successfully establish a cross-functional network of gift card support

 

External Relationships:

  • Work style is rooted in a belief that strong vendor relationships positively impact business
  • Build and maintain trusted, professional relationships with all vendors and distributors
Requirements

 

Required

  • Proven record of delivering results
  • College degree
  • 2-4 years of experience in gift cards
  • Knowledge of the payment industry and mobile technology

 

Preferred

  • Experience in accounting, analytics, data entry and client relations

PHYSICAL DEMANDS:

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

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